| The
Effect of the Color of Physical Items on Memory of 7th Graders |
Researched by Ashley
L.
2003-04 |
|
PURPOSE
The purpose of this experiment was
to determine the effect of color of physical items on human memory.
I became interested in this idea
when I played “the tray game” at a birthday party. I noticed that some
items were colored although some others were just solid black and I wondered
which of the two would have been easier to remember.
The information gained from this
experiment would benefit all educators by discovering whether their information
would be better retained in the mind of the pupil if it were in various
colors or in plain black. It would also be an asset for all of the many
advertisers to find the way to better have their advertisements be more
memorable to their target audiences.
HYPOTHESIS
My hypothesis was that more colored
objects would be remembered than black items.
I based my hypothesis on the following
statement; “The study found that color helps us to process and store images
more efficiently than black and white scenes ? and as a result, we remember
them better, too. ”It was found in an article titled, “Study: Color Images
Easier to Remember”, at www.Wesh.com.
EXPERIMENT
DESIGN
The constants in this study were:
* The number of items
* The size and shape of each individual
item
* The size of the tray
* The color of the tray (white)
* The size of test groups
* The time spent looking at the
tray
* The time between observing items
and attempting too remember them
* The number of people observing
the items at one time
* The approximate age of the subjects
* The testing environment
* The time given to recall items
* The placement of the items on
the tray
The manipulated variable was whether
the items were black or colored.
The responding variable was the number
of items remembered by the subjects and recorded on the tests they were
given.
To measure the responding variable
I counted up the number of correct recollections written for both the colored
items and the black items.
MATERIALS
| QUANTITY |
ITEM DESCRIPTION |
| 2 |
White 17.5’’ by 11.5’’ trays |
| 24 |
Black items |
| 4 |
Red items |
| 4 |
Orange items |
| 4 |
Yellow items |
| 4 |
Green items |
| 4 |
Blue items |
| 4 |
Violet items |
| 8 |
Chairs |
| 5 |
Tables |
| 1 |
Stopwatch |
| 2 |
Covers for the trays |
| 1 |
Empty classroom |
| 20 |
Subjects |
| 1 |
Stack of response sheets |
| 1 |
Stack of magazines |
| 4 |
Pencils |
PROCEDURES
1. Take four students from test group
A down to the testing room
2. Explain what is expected of them
throughout the duration of the experiment
3. Seat each of them on one side
of a four-sided table with a covered tray on top of it
4. Make sure they’re all ready,
then remove the covering from the tray to reveal 24 colored items and start
the timer
5. When 3 minutes has elapsed, replace
the cover on the tray
6. Have the students sit separately
for 5 minutes reading a magazine if they
7. Then ask each of the students
to record as many of the items as they can remember onto the response sheet
provided
8. Collect their answers
9. Return the subjects to their
classroom(s)
10. Repeat procedures 1-9 with other
subjects from test group A
11. Take four students from test
group B down to the testing room
12. Explain what is expected of
them throughout the duration of the experiment
13. Seat each of them on one side
of a four-sided table with a covered tray on top of it
14. Make sure they’re all ready,
then remove the covering from the tray to reveal 24 black items and start
the timer
15. When 3 minutes has elapsed,
replace the cover on the tray
16. Have the students sit separately
for 5 minutes reading a magazine if they like
17. Then ask each of the students
to record as many of the items as they can remember onto the response sheet
provided
18. Collect their answers
19. Return the subjects to their
classroom(s)
20. Repeat procedures 11-19 with
other subjects from test group B
RESULTS
The original purpose of this experiment
was to determine the effect of color of physical items on human memory.
The results of the experiment were
that the average number of black items recalled was 15.40. This was more
items than was remembered in color, the average number recalled in color
was 13.5.
See the table and graph following.
CONCLUSION
My hypothesis was that more colored
objects would be remembered than black items
The results indicate that this hypothesis
should be rejected.
Because of the results of this experiment,
I wonder if I tested only the colored tray which specific color
would be remembered most.
If I were to conduct this project
again I would have a much larger test group and arrange the testing differently
so the results would be more dependable. I would also explain my test more
thoroughly to my subjects so they would understand more fully what was
expected of them.
| RESEARCH
REPORT
Introduction
Both color and memory play a major role
in almost everyone’s everyday life. Color helps us to realize, recognize
and classify things everyday. For instance, a football team can be recognized
from another football team by the color of their uniforms, animals use
colors to attract mates or as camouflage to hide from predators, and is
used in many other various ways to help humans communicate. Memory is a
skill that allows us to store information for later use. Without memory,
we couldn’t learn. Each time we did something it would be a new experience
and learning how to do it all over again would take much time and effort
on our part.
Color
Color is a very large part of our lives.
It plays a part in art, advertising, reading maps, sports uniforms, stoplights,
and many other ways as well. It is also used by animals as camouflage,
to attract mates, such as a peacock, or can be used to attract bees to
flowers and trees for pollination.
Although we use it in many ways,
we don’t actually “see” any items. In fact, we see the light that a particular
object reflects or gives off. Your eyes absorb this light and transform
it into electrochemical signals that travel through your nerves into the
brain. There it is interpreted and the color of that object is recognized
for what it is.
Light
In order to understand color, you must
first know something of light. Light is a form of energy that moves in
a pattern resembling waves. These light waves have a range of wavelengths.
A wavelength is the distance between a point on one wave and the parallel
point on the next. Our brains perceive different wavelengths as different
colors. For instance, the light that has wavelengths corresponding with
sunlight appears as white light. A short wavelength will be perceived as
violet or blue, while a long wavelength might register as red or orange.
The wavelengths in order from longest to shortest are red, orange, yellow,
green, blue, indigo, and violet; the rainbow.
Light waves are a form of electromagnetic
waves; made up of electric and magnetic energy. Electromagnetic waves make
up the electromagnetic spectrum, of which visible spectrum is only a small
part of. The extremely short waves, before violet in the visible spectrum,
make up the ultraviolet rays, x-rays, and gamma rays. At the extreme red
end, there are infrared rays and radio waves.
Most or all things appear colored
because of the wavelengths they reflect and absorb. For instance, a thing
that reflects all light appears white while an object that absorbs all
light is recognized as a black thing.
Eyes and the Brain
The eyes and the brain play an all-important
role in the seeing of color. The eyes look at an object and the light reflecting
from it enters the eyes. The eyes then focus the light and form an image
of the object on the retina; a thin layer of tissue covering the back and
sides of the inside of the eyeball. It contains millions of light sensitive
cells that absorb most of the light from the retina and convert it to electric
signals. These electric signals then travel through a complex channel of
nerves to the brain.
The retina is a very important part
of the eye. It consists of two main parts called rods and cones. These
super eight-sensitive cells are named after their shapes. Rods are long,
and skinny. They are very sensitive in dim light but can’t distinguish
wavelengths. Rods are what makes us only see green in a dimly lit room
because of the their capability to register color. Cones are conical. They
only respond when it is lighter and the rods automatically cease functioning
when there is enough light for the cones to work. There are three main
types of cones. One kind responds most to short wavelengths, corresponding
with purple, indigo, and blue, while another reacts mainly to green and
other middle wavelengths. The third type reacts most to long wavelengths
correlate with reds and oranges. But, for all of them, the brain organizes
the signals they communicate to be interpreted as visual images.
People who don’t have full color
vision are considered colorblind. Color blindness is caused by abnormalities
in the cones of the retina. Some colorblind people are completely lacking
one or two types of cones or their cones are simply malfunctioning. They
tend to see colors differently, though a person who has no ability whatsoever
to view color is very rare. Most of these problems are hereditary and can’t
be prevented or cured.
There are many color vision effects,
also known as optical illusions, that aren’t recognized by us. You see,
our brain automatically covers these up so we don’t realize they’re affecting
us. Most of these can be easily demonstrated. Covering half a sheet of
colored paper with a white sheet of paper can show an example of chromatic
adaptation. After staring at the exposed colored paper for roughly 30 seconds,
you can remove the white sheet of paper. When you look at the colored paper
now, the half that had been covered looks much brighter than the half that
had been exposed. Another visual effect is an afterimage. When you stare
fixedly at a colored image for about 30 seconds, you will see an afterimage
if you look at a white surface. The opposite colors of the original
colored image will appear in the afterimage on, technically, the successive
contrast. These are just a small example of the many kinds of color
vision effects.
Memory
Memory is the ability to recall something
that you have learned or experienced, and refers to the brain’s ability
to store information. Memory is a vital part of the learning process,
for without it, learning wouldn’t be possible. All of your experiences
would be lost as soon as they occurred. Without memory you could
repeatedly have the same experience but it would seem like the first time
every time.
Storing new memories involves chemical
charges in the nerve cells of the brain or in the substances that carry
the messages. This process also includes structural changes in the
physical structure of the brain’s nerve cells.
Many areas of the brain are involved
in the process of memory. These parts include the hippocampus, which
is a part of a larger structure called the cerebral cortex. The cerebral
cortex controls higher brain functions such as thinking, problem solving,
decision-making, and the use of language. If people suffer any damage
to their hippocampus they may have trouble remembering anything new.
Scientists have classified memory
into three types, each with a different time span. These types are
sensory memory, short-term memory, and long-term memory.
Sensory memory holds the information
it processes for only a few seconds. For instance, if you look at
an image, your mind will retain an almost flawless, temporary image.
However, unless you concentrate on the image, it will quickly fade and
disappear.
Short-term memory includes what you
think about at any particular given time. It can hold a fact for
as long as you think about that particular fact, but when you think about
something else for a while you may have trouble remembering that fact later
on. A variety of conditions, including basic aging can destroy a person’s
short-term memory. Short-term memory can recall a fact for only 15 to 30
seconds.
Long-term memory is the permanent
memory store accessed after a considerable gap between the introduction
of the stimulus and its recall. It is considered to be a permanent memory
store. It stores information transferred to it from the working memory
and is stored away for long periods of time. There are two types of long-term
memory. These are referred to as memories of experiences and events in
a serial for, a semantic memory, which is a structured record of facts,
concepts, and skills that we have acquired.
Motivated forgetting is the term
for purposefully repressing memories. Sometimes, when a memory is just
too painful, we push the memory into our subconscious mind and actively
repressing it, we are later unable to recall it. In essence motivated forgetting
is purposeful forgetting.
Summary
In short, we couldn’t live without the
skills of memory, and would be able to communicate with much less ease
without the presence of color in our lives.
The perception of color is a neural
reaction to the amount of light that bounces off of an object. The amount
of this light absorbed by the eye is recognized as the color of the object.
This color is often subconsciously correlated with that particular object.
Memory is the ability to recall
something that you have learned or experienced. It can be classified into
three types, sensory memory, short-term memory, and long-term memory.
Storing new memories into one of these classes includes chemical changes
in the nerve cells in the brain or in the substances that actually carry
the messages. Without memory, we wouldn’t be able to learn anything and
each experience would be new and unfamiliar. |
| BIBLIOGRAPHY
Wyzecki, Gunter. "Color,"
The World Book Encyclopedia, 2002.
Kittredge, Mary.
The Senses Philadelphia, New York: Chelsea House Publishers,1990
p. 12-23
Zimmerman, Mark.
“Sight” Dictionary Information: Definition Sight- Description Meaning
December 10, 2003 <http://www.selfknowledge.com/88281.html> |
ACKNOWLEDGEMENTS
I would like to thank the following
people for helping make my project possible:
* My parents for supporting me and
letting me devote much of my free time to this project without too much
grumbling.
* Mr. Newkirk for all of his help
and advice that played such a large role in the creation of this project.
* Mrs. Helms for all of the moral
support, help, and encouraging smiles that she provided me with through
this stressful time.
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