The Effect of the Color of Physical Items on Memory of 7th Graders

Researched by Ashley L
2003-04



PURPOSE

The purpose of this experiment was to determine the effect of color of physical items on human memory.

I became interested in this idea when I played “the tray game” at a birthday party. I noticed that some items were colored although some others were just solid black and I wondered which of the two would have been easier to remember. 

The information gained from this experiment would benefit all educators by discovering whether their information would be better retained in the mind of the pupil if it were in various colors or in plain black. It would also be an asset for all of the many advertisers to find the way to better have their advertisements be more memorable to their target audiences.


HYPOTHESIS

My hypothesis was that more colored objects would be remembered than black items.

I based my hypothesis on the following statement; “The study found that color helps us to process and store images more efficiently than black and white scenes ? and as a result, we remember them better, too. ”It was found in an article titled, “Study: Color Images Easier to Remember”, at www.Wesh.com.


EXPERIMENT DESIGN

The constants in this study were:
* The number of items
* The size and shape of each individual item
* The size of the tray
* The color of the tray (white)
* The size of test groups
* The time spent looking at the tray
* The time between observing items and attempting too remember them
* The number of people observing the items at one time
* The approximate age of the subjects
* The testing environment
* The time given to recall items
* The placement of the items on the tray

The manipulated variable was whether the items were black or colored. 

The responding variable was the number of items remembered by the subjects and recorded on the tests they were given.

To measure the responding variable I counted up the number of correct recollections written for both the colored items and the black items. 


MATERIALS
 
 

QUANTITY ITEM DESCRIPTION
2 White 17.5’’ by 11.5’’ trays
24 Black items 
Red items
Orange items
Yellow items
Green items
Blue items
Violet items
8 Chairs
5  Tables
1 Stopwatch
2 Covers for the trays
1 Empty classroom
20 Subjects
1 Stack of response sheets
1 Stack of magazines
4 Pencils


PROCEDURES

1. Take four students from test group A down to the testing room
2. Explain what is expected of them throughout the duration of the experiment
3. Seat each of them on one side of a four-sided table with a covered tray on top of it
4. Make sure they’re all ready, then remove the covering from the tray to reveal 24 colored items and start the timer
5. When 3 minutes has elapsed, replace the cover on the tray
6. Have the students sit separately for 5 minutes reading a magazine if they 
7. Then ask each of the students to record as many of the items as they can remember onto the response sheet provided
8. Collect their answers
9. Return the subjects to their classroom(s)
10. Repeat procedures 1-9 with other subjects from test group A
11. Take four students from test group B down to the testing room
12. Explain what is expected of them throughout the duration of the experiment
13. Seat each of them on one side of a four-sided table with a covered tray on top of it
14. Make sure they’re all ready, then remove the covering from the tray to reveal 24 black items and start the timer
15. When 3 minutes has elapsed, replace the cover on the tray
16. Have the students sit separately for 5 minutes reading a magazine if they like 
17. Then ask each of the students to record as many of the items as they can remember onto the response sheet provided
18. Collect their answers
19. Return the subjects to their classroom(s)
20. Repeat procedures 11-19 with other subjects from test group B


RESULTS

The original purpose of this experiment was to determine the effect of color of physical items on human memory. 

The results of the experiment were that the average number of black items recalled was 15.40. This was more items than was remembered in color, the average number recalled in color was 13.5. 

See the table and graph following.


CONCLUSION

My hypothesis was that more colored objects would be remembered than black items

The results indicate that this hypothesis should be rejected. 

Because of the results of this experiment, I wonder if  I tested only the colored tray which specific color would be remembered most.

If I were to conduct this project again I would have a much larger test group and arrange the testing differently so the results would be more dependable. I would also explain my test more thoroughly to my subjects so they would understand more fully what was expected of them.



RESEARCH REPORT

Introduction

Both color and memory play a major role in almost everyone’s everyday life. Color helps us to realize, recognize and classify things everyday. For instance, a football team can be recognized from another football team by the color of their uniforms, animals use colors to attract mates or as camouflage to hide from predators, and is used in many other various ways to help humans communicate. Memory is a skill that allows us to store information for later use. Without memory, we couldn’t learn. Each time we did something it would be a new experience and learning how to do it all over again would take much time and effort on our part. 

Color

Color is a very large part of our lives. It plays a part in art, advertising, reading maps, sports uniforms, stoplights, and many other ways as well. It is also used by animals as camouflage, to attract mates, such as a peacock, or can be used to attract bees to flowers and trees for pollination.

Although we use it in many ways, we don’t actually “see” any items. In fact, we see the light that a particular object reflects or gives off. Your eyes absorb this light and transform it into electrochemical signals that travel through your nerves into the brain. There it is interpreted and the color of that object is recognized for what it is.

Light

In order to understand color, you must first know something of light. Light is a form of energy that moves in a pattern resembling waves. These light waves have a range of wavelengths. A wavelength is the distance between a point on one wave and the parallel point on the next. Our brains perceive different wavelengths as different colors. For instance, the light that has wavelengths corresponding with sunlight appears as white light. A short wavelength will be perceived as violet or blue, while a long wavelength might register as red or orange. The wavelengths in order from longest to shortest are red, orange, yellow, green, blue, indigo, and violet; the rainbow.

Light waves are a form of electromagnetic waves; made up of electric and magnetic energy. Electromagnetic waves make up the electromagnetic spectrum, of which visible spectrum is only a small part of. The extremely short waves, before violet in the visible spectrum, make up the ultraviolet rays, x-rays, and gamma rays. At the extreme red end, there are infrared rays and radio waves.

Most or all things appear colored because of the wavelengths they reflect and absorb. For instance, a thing that reflects all light appears white while an object that absorbs all light is recognized as a black thing.

Eyes and the Brain

The eyes and the brain play an all-important role in the seeing of color. The eyes look at an object and the light reflecting from it enters the eyes. The eyes then focus the light and form an image of the object on the retina; a thin layer of tissue covering the back and sides of the inside of the eyeball. It contains millions of light sensitive cells that absorb most of the light from the retina and convert it to electric signals. These electric signals then travel through a complex channel of nerves to the brain.

The retina is a very important part of the eye. It consists of two main parts called rods and cones. These super eight-sensitive cells are named after their shapes. Rods are long, and skinny. They are very sensitive in dim light but can’t distinguish wavelengths. Rods are what makes us only see green in a dimly lit room because of the their capability to register color. Cones are conical. They only respond when it is lighter and the rods automatically cease functioning when there is enough light for the cones to work. There are three main types of cones. One kind responds most to short wavelengths, corresponding with purple, indigo, and blue, while another reacts mainly to green and other middle wavelengths. The third type reacts most to long wavelengths correlate with reds and oranges. But, for all of them, the brain organizes the signals they communicate to be interpreted as visual images.

People who don’t have full color vision are considered colorblind. Color blindness is caused by abnormalities in the cones of the retina. Some colorblind people are completely lacking one or two types of cones or their cones are simply malfunctioning. They tend to see colors differently, though a person who has no ability whatsoever to view color is very rare. Most of these problems are hereditary and can’t be prevented or cured.

There are many color vision effects, also known as optical illusions, that aren’t recognized by us. You see, our brain automatically covers these up so we don’t realize they’re affecting us. Most of these can be easily demonstrated. Covering half a sheet of colored paper with a white sheet of paper can show an example of chromatic adaptation. After staring at the exposed colored paper for roughly 30 seconds, you can remove the white sheet of paper. When you look at the colored paper now, the half that had been covered looks much brighter than the half that had been exposed. Another visual effect is an afterimage. When you stare fixedly at a colored image for about 30 seconds, you will see an afterimage if you look at a white surface. The opposite colors of the original colored image will appear in the afterimage on, technically, the successive contrast. These are just a small example of the many kinds of color vision effects.

Memory

Memory is the ability to recall something that you have learned or experienced, and refers to the brain’s ability to store information. Memory is a vital part of the learning process, for without it, learning wouldn’t be possible. All of your experiences would be lost as soon as they occurred. Without memory you could repeatedly have the same experience but it would seem like the first time every time.

Storing new memories involves chemical charges in the nerve cells of the brain or in the substances that carry the messages. This process also includes structural changes in the physical structure of the brain’s nerve cells. 

Many areas of the brain are involved in the process of memory. These parts include the hippocampus, which is a part of a larger structure called the cerebral cortex. The cerebral cortex controls higher brain functions such as thinking, problem solving, decision-making, and the use of language. If people suffer any damage to their hippocampus they may have trouble remembering anything new.

Scientists have classified memory into three types, each with a different time span. These types are sensory memory, short-term memory, and long-term memory.

Sensory memory holds the information it processes for only a few seconds. For instance, if you look at an image, your mind will retain an almost flawless, temporary image.  However, unless you concentrate on the image, it will quickly fade and disappear.

Short-term memory includes what you think about at any particular given time. It can hold a fact for as long as you think about that particular fact, but when you think about something else for a while you may have trouble remembering that fact later on. A variety of conditions, including basic aging can destroy a person’s short-term memory. Short-term memory can recall a fact for only 15 to 30 seconds.

Long-term memory is the permanent memory store accessed after a considerable gap between the introduction of the stimulus and its recall. It is considered to be a permanent memory store. It stores information transferred to it from the working memory and is stored away for long periods of time. There are two types of long-term memory. These are referred to as memories of experiences and events in a serial for, a semantic memory, which is a structured record of facts, concepts, and skills that we have acquired. 
Motivated forgetting is the term for purposefully repressing memories. Sometimes, when a memory is just too painful, we push the memory into our subconscious mind and actively repressing it, we are later unable to recall it. In essence motivated forgetting is purposeful forgetting. 

Summary

In short, we couldn’t live without the skills of memory, and would be able to communicate with much less ease without the presence of color in our lives.

The perception of color is a neural reaction to the amount of light that bounces off of an object. The amount of this light absorbed by the eye is recognized as the color of the object. This color is often subconsciously correlated with that particular object. 

Memory is the ability to recall something that you have learned or experienced. It can be classified into three types, sensory memory, short-term memory, and long-term memory.  Storing new memories into one of these classes includes chemical changes in the nerve cells in the brain or in the substances that actually carry the messages. Without memory, we wouldn’t be able to learn anything and each experience would be new and unfamiliar.

BIBLIOGRAPHY

Wyzecki, Gunter.  "Color,"  The World Book Encyclopedia, 2002.

Kittredge, Mary. The Senses  Philadelphia, New York: Chelsea House Publishers,1990 p. 12-23

Zimmerman, Mark. “Sight” Dictionary Information: Definition Sight- Description Meaning  December 10, 2003 <http://www.selfknowledge.com/88281.html> 

ACKNOWLEDGEMENTS

I would like to thank the following people for helping make my project possible:
* My parents for supporting me and letting me devote much of my free time to this project without too much grumbling.
* Mr. Newkirk for all of his help and advice that played such a large role in the creation of this project.
* Mrs. Helms for all of the moral support, help, and encouraging smiles that she provided me with through this stressful time. 
 


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