The purpose of this experiment was to determine if colored versus black and white printed words affects human memory.
I became interested in this idea when I was watching an advertisement on television and wondered if they used bright colors for a certain reason (since most commercials are in color instead of black and white).
The information collected from this experiment can be used to help salespeople
know if they should use different colors versus black and white.
Also the information I gain can help teachers, scientists, or anybody who
is trying to teach or learn something.
My hypothesis is that the colored words will be remembered better than
those in black and white.
The constants in this study were:
The manipulated variable was color versus black and white printed words subjects were to read and remember.
The responding variable was the number of words the subjects remembered after one hour.
To measure the responding variable I will use a black and white list
of words that has all 20 correct answers plus 20 new words to see which
they remembered better.
1. Create all of the materials (list one and two).
3. Have the people sit in the same room away from each other and get comfortable.
4. Read the instructions to the group before they see "List #1".
5. Hand out "List #1".
6. Instruct them to read the list carefully for two minutes.
7. After exactly two minutes, take away the list.
8. Let them leave for one hour before giving them "List #2".
9. After an hour is over, call the subjects back to take "List #2".
10. Give each person "List #2" inside a folder.
11. Read them the second set of instructions.
12. Give them two minutes to select their answers on "List #2".
13. After the two minutes are over, gather all of the tests.
14. Check their answers with a key that has all the right answers.
15. Record the information.
16. Repeat steps 1-16 about six times until all subjects have been tested.
17. Compare the data to see if they remembered words in color better, or words in black and white.
The original purpose of this experiment was to determine if colored versus black and white printed words would affect human memory.
The results of the experiment were that girls remembered colored words
better than black and white. The average number of color printed
words that were remembered by girls was 7.5. The average number of
black printed words that were remembered by boys were 6.5. The boys remembered
colored words better than black print too. The average number of
color printed words remembered were eight. The average number of
black printed words remembered by boys was 6.9.
My hypothesis is that the colored words will be remembered better than those in black and white.
The results indicate that this hypothesis should be accepted. For both boys and girls averages, colored words were remembered better than those printed in black. Also, the boys remembered more words than girls did, regardless of color.
Because of the results of this experiment, I wonder if different specific colors would have a different effect. I used black, pink, green, blue and red-orange. I wonder if yellow would be more effective than blue. Maybe the tones of the colors would make a difference. Also, I wonder if pictures would be more effective. I wonder if the time between list viewing would make a big difference. If I used different words from different grade levels, there might be a difference. Maybe if I had different colors or if the color was brighter, people might remember words better. Maybe if I waited longer inbetween like one day later or one week later or even one month later. I wonder if different ages would have different results, like kindergartners, teens, adults and geriatric people all in one group.
If I were to conduct this project again, I would have taken more pictures
to document better my procedures. I would have also tried to get
more subjects and I would have used a longer list of words.
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